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Underwear as outerwear: three runway cities for summer 2027

Last updated 2026-09-27From Plien Roob — AI model photography for online stores

Underwear as outerwear: three runway cities for summer 2027

On the Spring/Summer 2027 (SS27) runways of New York, London and Milan, designers in all three cities styled underwear as outerwear. New York had looks that leave the undergarments on view with straps slipping off the shoulder, London showed briefs as a styling piece, and Milan made the bra the standout piece of the outfit, according to reports by The Zoe Report and Numéro published between 16 and 24 September 2026.

What each city showed

  • New York · The Zoe Report says Altuzarra, Christian Cowan and Zoe Gustavia Anna Whalen sent out looks that leave the undergarments on view, with straps slipping off the shoulder.

  • London · Under the heading Undies 2.0, The Zoe Report writes that the underwear-as-outerwear trend is still going strong, but these were not ordinary briefs: its examples include a bright red pair decorated with large fabric roses and a pale pink satin pair.

  • Milan · Numéro reports that Fendi made the bra the standout piece of the summer wardrobe, worn in full view with satin pyjama shorts; the bra itself was trimmed with fine lace, in shades from purple and pastel green to peach.

  • Daytime satin · Daily Front Row picked out another New York trend, with designers such as Calvin Klein, Sandy Liang and Tory Burch suggesting satin for daytime. That report is about the fabric; it does not mention sleepwear or underwear.

A cream lace bralette laid over dusty-pink satin drawstring shorts on white marbleIllustration
An illustration of a bra-and-satin-shorts styling, not a runway piece or from the brands named above.

What shops should do with their photos

A black sheer slip with a lace top panel, hung from a wooden peg rail on a white wallIllustration
Step 1: hung against a plain wall, with the straps and lace clearly visible. For a listing photo, show the whole piece down to the hem.
A woman wearing a black blazer over a cream satin camisole with a lace neckline, shown from the neck down against a plain wallIllustration
Step 2: a satin camisole with a lace neckline, worn under a blazer for going out.

  1. Start with a product-only photo on a plain background, laid flat or hung, with the straps, lace and hooks all visible. Smooth out satin before you shoot, because the fabric reflects light and makes creases stand out.

  2. Add an on-body photo styled for going out, for example with a jacket or long trousers, so customers can see where the piece can go. Give the size in a size chart.

  3. Before you post or run ads, check the platform's rules. According to Meta's and TikTok's policy pages, see-through fabric, crops that focus on a body part and sexually suggestive poses can lead to a photo being shown to a limited audience or removed, or to an ad being rejected. AI images follow the same rules as real photos, and each platform reviews every image itself.

If your shop has no model

For sheer lingerie or sleepwear, Plien Roob's Product-Sexy makes on-body photos from a product-only photo but can't add an outer piece. For a bustier top that isn't see-through, try Product to Model, which can pair it with Outerwear or Long trousers from the dressing room, starting on the Basic plan.

Frequently asked questions

Is wearing underwear as outerwear still a trend?

Yes. Runway reports on the Spring/Summer 2027 collections by The Zoe Report and Numéro, published in September 2026, include underwear-as-outerwear looks in New York, London and Milan; Fendi in Milan, for example, made the bra a standout piece paired with satin pyjama shorts. This comes from the runways and does not say the look is selling well in Thailand.

What should I watch out for when photographing lingerie to sell as outerwear?

Check the platform's rules before you post or run ads. According to Meta's and TikTok's policy pages as of 27 September 2026, see-through fabric, crops that focus on a body part and sexually suggestive poses can lead to a photo being shown to a limited audience or removed, or to an ad being rejected, and ads are held to a stricter standard than ordinary posts. So use runway looks as inspiration, but make your selling photos show the whole garment in an ordinary pose.

Sources

Photos by Geneva Vanderzeil (A Pair & A Spare) (CC BY 2.0) on Flickr · Taryn Elliott on Pexels · Agata Create · Laura Chouette on Unsplash