Social Ads Need Advertiser ID Checks From 1 Nov 2026: What Clothing Shops Should Prepare

• Providers that earn ad revenue must verify the advertiser's identity before publishing the ad

• A verification lasts at most 1 year

• Two routes: check a government document and match it to the same person (for example by face comparison), or use a standard digital ID system

• Providers must keep name, evidence and contact details for at least 90 days after the ad ends

• If the payer isn't the advertiser, such as an agency, the payer's details must be kept too

Thai media quoting ETDA's executive director report that example platforms in scope are Facebook, Instagram, TikTok, YouTube and X, while the analysis by the law firm Tilleke & Gibbins doesn't list names. We could not open the notice in the Royal Gazette itself, so we rely on the law-firm analysis and on media that agree on the main points. No source we read says what exact steps each platform will ask shops to take, or what happens to a shop that doesn't pass verification.

• Check which person or company name your ad account is registered under, and whether it matches the documents you hold

• If you use an agency, ask who the advertiser is and who pays, because the rule keeps both sets of details when they differ

• Wait for the steps each platform shows in your own ad account, and don't trust messages claiming to be the platform that ask for documents through odd links

Identity verification concerns the advertiser; the image in the ad is still the shop's responsibility and must not mislead. If you use AI images, zoom in and compare the print, lettering and cut with the real garment before posting, as covered in the piece on TikTok Shop's AI image rules.

In Plien Roob's product-to-model tool you upload a photo of clothes laid flat or on a hanger and pick the model and scene yourself. The system tells the AI to keep the print and lettering from your photo, but that is an instruction, not a guarantee, so check each against the real garment before it goes into an ad. Advertiser identity verification is a step run by the ad platforms; Plien Roob has no part in it.