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ChatGPT Lets Shoppers Try Clothes On Their Own Photo: How Ready Are Your Product Images

Last updated 2026-10-24From Plien Roob — AI model photography for online stores

ChatGPT Lets Shoppers Try Clothes On Their Own Photo: How Ready Are Your Product Images

TechCrunch reported on 1 Oct 2026 that OpenAI launched a way for ChatGPT users to virtually try on clothes: upload a selfie or full-body photo and the AI makes an image of you wearing the item. WWD Thailand covered the same story on 3 Oct. It matters to clothing shops because the product images a shop posts may be used by shoppers to try the item.

How the media say it works

  • The user uploads a selfie, then picks the try on command from shopping results or uploads an image of a garment or look

  • ChatGPT makes a simulated image of the user wearing the item

  • It is one of two new shopping features, the other being a library for saving favourite items and looks; both use OpenAI's newer image model

A young woman standing in front of a mirror in a fitting room, holding a phone and photographing herself, with clothes hanging on hooks behind herIllustration
Illustration: trying on clothes and photographing yourself (not a ChatGPT screen)

7 things you can do in Plien Roob

What you can make on this site. Each card is that tool's cover image; tap it to read how the tool works.

What we don't know

We could not open OpenAI's own announcement (the page returned 403 on 24 Oct 2026), so everything comes from media reports. WWD Thailand says nothing about Thailand availability or price, and TechCrunch reports a global launch but names no countries and doesn't say whether it is free or paid, and Relevant Audience says rollout can vary by account. So we can't confirm it has reached Thailand or is free. Relevant Audience also says nothing in the coverage suggests the try-on image reflects real size or fit, so treat it as a visual impression only.

What clothing shops should prepare

  • Keep listing photos sharp, with the print, lettering on the product, cut and accessories matching the real item, since they may be used for try-ons

  • State the real measurements in the product details, because a simulated image is not a fitting

  • If you use AI images in your own shop, zoom in and compare each with the real garment before posting

If you make model photos with Plien Roob

In Plien Roob's product-to-model tool you upload a photo of clothes laid flat or on a hanger and pick a model and scene from the library. The system tells the AI to keep the print and lettering from your photo, but that is an instruction, not a guarantee, so zoom in and compare with the real garment before posting each image.

Frequently asked questions

Can ChatGPT try clothes on yet

As TechCrunch reported on 1 Oct 2026, OpenAI launched a clothes try-on: users upload a selfie and pick try on. We did not read OpenAI's own announcement.

Is it open to users in Thailand

We can't confirm. WWD Thailand doesn't mention Thailand, TechCrunch reports a global launch without naming countries, and Relevant Audience says rollout can vary by account.

Is it free or paid

The sources we read don't state a price, so we can't confirm. Check in your own ChatGPT app.

Does the result match the real size and cut

Relevant Audience says nothing in the coverage suggests the image reflects real size or fit, so treat it as a visual impression. State real measurements in your product details and check images against the real garment yourself.

Sources

Photos by Vitaly Gariev on Pexels