Plien Roob
Start freeOpen studio

News

TikTok Shop's rules for AI images: allowed, but every detail must match the product

Last updated 2026-09-27From Plien Roob — AI model photography for online stores

TikTok Shop's rules for AI images: allowed, but every detail must match the product

TikTok Shop Academy has a rules page called “AI-generated content” (เนื้อหาที่สร้างโดย AI) that applies to Thailand and Indonesia. It was created on 26 January 2026 and last edited on 27 August 2026. The short version: you can use AI images and video, but they must match the real product, and you must switch on the AI-generated content label before posting. The page is written mainly for creators and shoppable videos, and doesn't directly address the photos on a product listing.

What TikTok Shop's page says

  • AI images and video must match the real product, for example in colour, size, material, design, shape and weight. No “after” shots showing results that aren't real, such as smoother skin or hair regrowth.

  • Don't use AI characters or scenes to stage situations that aren't real in order to push a purchase, such as emotional or emergency scenarios.

  • In the page's fashion infographic: buttons, zips, embroidery and patterns in AI images must match the real item, no change of fabric (the page's example is chiffon turning into lace), and the size chart must match the real item.

  • No poses, gestures or camera angles that are sexually lewd or obscene in a way that isn't necessary to promote the product.

  • No promoting a product with AI images that are mostly stills; there should be a demonstration or someone explaining the product.

  • Switch on the label under “More options > AI-generated content” before posting. Repeat violations bring heavier penalties.

What your shop should do

The uploaded photo: a pink croc-embossed leather jacket with a ruffled peplum hem, a front zip, diagonal chest zips and zipped cuffs, laid flat on a grey concrete floorUploaded
The result: the same jacket shaped as if someone were wearing it, on a beige background, the front zip opened partway to show the inside and one side of the front folded back into a lapel with a button, with the leather texture, the peplum hem and every zip still there and no person or mannequin in the shotResult
An example from our own system: in the uploaded photo the front zip is done up to the collar, but the ghost mannequin result opens it to mid-chest and folds one side back into a lapel with a button. Those two points don't match the uploaded photo, so this image shouldn't be used, even though the leather texture, peplum hem and cuff zips do match.

  1. Put the AI image next to the real item and compare them point by point: colour, fabric, buttons, zips, embroidery, pattern, shape and the size chart. If anything doesn't match the real item, don't use the image, whether it was added, is missing or has changed.

  2. If you use AI images in a shoppable video or post, have someone demonstrate or talk through the product. Don't let stills make up most of it.

  3. Switch on the AI-generated content label whenever a video contains AI images or video, before you post.

A phone mounted on a tripod recording video, its screen showing a clothes rack against a white tiled wall, with a blurred rack of white and pink clothes behind itIllustration
If a shoppable video includes AI images, give it a part where someone demonstrates or explains the product, rather than making it mostly stills.

Ipsos's AI Monitor 2026, covering 32 countries and published on 8 June 2026, found that 85% of Thai respondents believe products and services should be required to disclose when AI is being used, above the global average of 80%, although the question was not about product photos specifically.

If you make images with Plien Roob

Our Product to Model tool instructs the AI to keep the print, lettering and details from your photo, but results can still drift, so zoom in on every image before you list it. The AI-generated content label on TikTok is yours to switch on, every time. This article's header image was also made with AI in our system.

If the tool you use has you type instructions yourself, how to write them so the product doesn't change is covered inHow to stop AI changing your product or inventing details

Frequently asked questions

Can I use AI images to sell on TikTok Shop?

Yes, if they match the real product. TikTok Shop Academy's AI-generated content page (Thailand and Indonesia, last edited 27 August 2026) is written mainly for creators and shoppable videos: AI images and video must match the real item, the content shouldn't be mostly AI stills, and the AI-generated content label must be switched on before posting. Photos on a product listing are covered by a separate TikTok Shop page, which makes the seller responsible for AI images matching the real product. This summarises the pages as we read them on 27 September 2026 and is not legal advice.

Where do I switch on the AI label on TikTok?

Switch it on under “More options > AI-generated content” before you post, as set out on TikTok Shop Academy's AI-generated content page, last edited on 27 August 2026. TikTok Shop's content policy, in its version of 16 March 2026, already requires creators to label AI-generated content.

Sources

Photos by Roman Manshin on Unsplash